Current:Home > MarketsAdidas finally has a plan for its stockpile of Yeezy shoes-Angel Dreamer Wealth Society D1 Reviews & Insights
Adidas finally has a plan for its stockpile of Yeezy shoes
View Date:2024-12-23 10:24:00
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (44)
Related
- Could trad wives, influencers have sparked the red wave among female voters?
- Cardi B Reveals She's Pregnant With Baby No. 3 Amid Divorce From Offset
- Olympic boxer at center of gender eligibility controversy wins bizarre first bout
- Intel to lay off more than 15% of its workforce as it cuts costs to try to turn its business around
- Worker trapped under rubble after construction accident in Kentucky
- 2 New York City police officers shot while responding to robbery, both expected to survive
- Wisconsin judge refuses GOP request to pause absentee voting ruling sought by disabled people
- Behind the lines of red-hot wildfires, volunteers save animals with a warm heart and a cool head
- Can I take on 2 separate jobs in the same company? Ask HR
- Regan Smith races to silver behind teen star Summer McIntosh in 200 fly
Ranking
- ‘Emilia Pérez’ wouldn’t work without Karla Sofía Gascón. Now, she could make trans history
- Massachusetts lawmaker pass -- and pass on -- flurry of bills in final hours of formal session
- Texas youth lockups are beset by abuse and mistreatment of children, Justice Department report says
- A first look at the 2025 Cadillac Escalade
- Bradley Cooper and Gigi Hadid Enjoy a Broadway Date Night and All that Jazz
- Jailer agrees to plead guilty in case of inmate who froze to death at jail
- Pregnant Cardi B Puts Baby Bump on Display in New York After Filing for Divorce From Offset
- Olympic boxer at center of gender eligibility controversy wins bizarre first bout
Recommendation
-
Wisconsin authorities believe kayaker staged his disappearance and fled to Europe
-
Chrissy Teigen reveals 6-year-old son Miles has type 1 diabetes: A 'new world for us'
-
Court reverses conviction against former NH police chief accused of misconduct in phone call
-
Woman faces life in prison for killing pregnant woman to claim her unborn child
-
Brianna LaPaglia Addresses Zach Bryan's Deafening Silence After Emotional Abuse Allegations
-
Mýa says being celibate for 7 years provided 'mental clarity'
-
These Designer Michael Kors Handbags Are up 85% off Right Now & All Under $100
-
Gabby Thomas was a late bloomer. Now, she's favored to win gold in 200m sprint at Olympics